Carol and Phil White PhotoHaving lived their road trip dream, Phil and Carol White are experts at dreaming – and doing! First with their trip and now with their book.

The Whites have had the good fortune to retire from the everyday work world, and now help others make their dreams happen. The trip detailed in their award-winning book, Live Your Road Trip Dream, was a year in the talking, learning, researching and planning stages, and a year in the execution of the actual adventure.

During Phil’s 26-year career, he was the small-business owner of a retail men’s clothing store. He has extensive sales and marketing experience
from that endeavor, as well as a comprehensive understanding of what it takes to run a successful business. His skills in listening to people and engaging them in conversation were invaluable on the trip. Carol comes from the other end of the sales and marketing spectrum, having retired from Lucent Technologies, in 1999. Her 35 years in the computing and telecommunications fields with Lucent and AT&T have gained her a wealth of experience. Carol is now known professionally as a travel speaker, retirement speaker, and marketing coach and she loves all of her new found titles that this life journey has brought her. Both Phil and Carol are graduates of Portland State University, Portland, Oregon. Phil has a broad-based degree in General Studies, and Carol graduated Magna Cum Laude with a double major in Business Administration/Marketing and Psychology.

Live Your Road Trip Dream – Travel for a year for the cost of staying home was originally published in 2004 and is now in its second edition after three successful printings of the first edition. It has become the ultimate “how-to” road trip planning guide and has won numerous industry awards, including the Publisher’s Marketing Association’s prestigious Benjamin Franklin Award.

Phil and Carol have presented seminars of various lengths on this topic in such diverse settings as AARP’s Life@50+ national convention, The Great North American RV Rally, bookstores, community centers, AAA, athletic clubs, and community college adult education classes. In 2007, the Whites were named as National Spokespeople for the Recreation Vehicle Industry Association (RVIA) to represent the baby boomer audience. Carol is also a frequent speaker on publishing topics for aspiring authors. She has spoken at PMA-University in 2005 and on several occasions to NWABP and PNBA.

Articles about the Whites and their experiences have appeared in many publications including USA, The Boston Globe, The San Francisco Chronicle,, and They have also appeared in many RVing publications including Escapees, Family Motor Coaching, RV Companion, Woodall’s CamperWays, Coast-to-Coast and RV Life. Carol co-writes a monthly technology column for the Good Sam Club’s “Cyber-Sam” newsletter, is a regular contributor to and other websites as well as maintaining the Road Trip Dream newsletter and blog. They are also frequent guests on radio and TV across the US and Canada and enjoy sharing their “can do” attitude and travel tips with people.

The Whites are active in both travel and publishing industry groups, belonging to a variety of organizations including The Good Sam Club, AAA, Publisher’s Marketing Association (PMA), Small Publisher’s of North America (SPAN), Travel Publisher’s Association, NW Association of Book Publishers (NWABP) and the National Speaker’s Association (NSA).

When they are not traveling, Phil and Carol enjoy golf, community activities, Yoga, and most of all, their nine grandchildren



Carol White, co-author of Live Your Road Trip Dream (, July, 2004, RLI Press) is cited in the January, 2006 edition of Writer's Digest on their "Inkwell" page. This space is reserved for the art of writing concisely (under 50 words) on a given topic posed by the staff at Writer's Digest.

The question was: What do you see for the future of books? Carol's answer, along with three others, was selected. Her answer? "People are reading more and enjoying it less -- from computer screens to PDAs/e-readers and even "real" books. With 195,000 new books last year, it's becoming impossible to sort through all the noise."

The Benjamin Franklin Award for Marketing Excellence and InnovationLive Your Road Trip Dream
has done it again. Phil and Carol White were recently honored with the prestigious Benjamin Franklin Award for Marketing Excellence and Innovation from the PMA. The Independent Publisher's Association awarded them as the best in a national competition.



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