lived their road trip dream, Phil and Carol White are experts at
dreaming – and doing! First with their trip and now with their
The Whites have had the good fortune to retire from the everyday
work world, and now help others make their dreams happen. The trip
detailed in their award-winning book, Live Your Road Trip Dream,
was a year in the talking, learning, researching and planning stages,
and a year in the execution of the actual adventure.
During Phil’s 26-year career, he was the small-business
owner of a retail men’s clothing store. He has extensive sales
and marketing experience
from that endeavor, as well as a comprehensive understanding of
what it takes to run a successful business. His skills in listening
to people and engaging them in conversation were invaluable on the
trip. Carol comes from the other end of the sales and marketing
spectrum, having retired from Lucent Technologies, in 1999. Her
35 years in the computing and telecommunications fields with Lucent
and AT&T have gained her a wealth of experience. Carol is now
known professionally as a travel speaker, retirement speaker, and
marketing coach and she loves all of her new found titles that this
life journey has brought her. Both Phil and Carol are graduates
of Portland State University, Portland, Oregon. Phil has a broad-based
degree in General Studies, and Carol graduated Magna Cum Laude with
a double major in Business Administration/Marketing and Psychology.
Live Your Road Trip Dream – Travel for a year for the cost
of staying home was originally published in 2004 and is now in its
second edition after three successful printings of the first edition.
It has become the ultimate “how-to” road trip planning
guide and has won numerous industry awards, including the Publisher’s
Marketing Association’s prestigious Benjamin Franklin Award.
Phil and Carol have presented seminars of various lengths on this
topic in such diverse settings as AARP’s Life@50+ national
convention, The Great North American RV Rally, bookstores, community
centers, AAA, athletic clubs, and community college adult education
classes. In 2007, the Whites were named as National Spokespeople
for the Recreation Vehicle Industry Association (RVIA) to represent
the baby boomer audience. Carol is also a frequent speaker on publishing
topics for aspiring authors. She has spoken at PMA-University in
2005 and on several occasions to NWABP and PNBA.
Articles about the Whites and their experiences have appeared
in many publications including USA Today.com, The Boston Globe,
The San Francisco Chronicle, ABCNews.com, and RoadTripAmerica.com.
They have also appeared in many RVing publications including Escapees,
Family Motor Coaching, RV Companion, Woodall’s CamperWays,
Coast-to-Coast and RV Life. Carol co-writes a monthly technology
column for the Good Sam Club’s “Cyber-Sam” newsletter,
is a regular contributor to RoadTripAmerica.com and other websites
as well as maintaining the Road Trip Dream newsletter and blog.
They are also frequent guests on radio and TV across the US and
Canada and enjoy sharing their “can do” attitude and
travel tips with people.
The Whites are active in both travel and publishing industry groups,
belonging to a variety of organizations including The Good Sam Club,
AAA, Publisher’s Marketing Association (PMA), Small Publisher’s
of North America (SPAN), Travel Publisher’s Association, NW
Association of Book Publishers (NWABP) and the National Speaker’s
When they are not traveling, Phil and Carol enjoy golf, community
activities, Yoga, and most of all, their nine grandchildren
AUTHOR CITED BY WRITER'S DIGEST
Carol White, co-author of Live Your Road Trip Dream (www.roadtripdream.com,
July, 2004, RLI Press) is cited in the January, 2006 edition of
Writer's Digest on their "Inkwell" page. This space is
reserved for the art of writing concisely (under 50 words) on a
given topic posed by the staff at Writer's Digest.
The question was: What do you see for the future of books? Carol's
answer, along with three others, was selected. Her answer? "People
are reading more and enjoying it less -- from computer screens to
PDAs/e-readers and even "real" books. With 195,000 new
books last year, it's becoming impossible to sort through all the
Your Road Trip Dream
has done it again. Phil and Carol White were recently honored
with the prestigious Benjamin Franklin Award for Marketing
Excellence and Innovation from the PMA. The Independent
Publisher's Association awarded them as the best in a national